![]() ![]() It will show up in Google Maps and when people search for your business. Increased visibility: A Google Business Profile will help you get more visibility in searches.Here are some of the main benefits of using this fantastic free feature: The strategy implemented here should align with the broader social media strategy, making the bundling of these services a good solution for a unified strategy.Benefits of using Google Business ProfileĪ Google Business Profile is a great way to get more eyes on your business. The posts section of a Google profile requires content planning and creation to align with business goals. Reputation management services can generate positive reviews regularly, building trust and driving more conversions through GBP. Bundle with reputation managementĪ huge component of a winning profile is an active reviews section with a high average rating. It’s the perfect pairing to generate organic sales. SEO services help your clients get organically discovered on Google, while GBP optimization helps drive more conversions. Listing management services lend themselves well to a variety of bundles here are some of our favorites. ![]() The more services you offer your clients, especially as part of bundled deals, the less likely they are to shop around with your competitors. These allow businesses to share news, updates, promotions, and anything else they may want to feature that isn’t included in the main profile.īy offering Google Business Profile management as part of a complete listings management package, you can ensure that all of a client's listings match and are up to date, giving them the best chance of ranking in local SEO.īundle Google Business Profile management with other servicesīundling services can help you increase the monthly recurring revenue of each of your clients while establishing your business as an integral partner in their success. Images can also be added to enrich the listing, as can products and services.įinally, just like other social profiles, GBP listings can include posts. Updating categories should be part of Google Business Profile management for clients.Īttributes offer a chance to showcase a broader range of a business’ capabilities such as whether it is suitable for kids or groups, whether it has wifi, or any other attribute that your client wishes to highlight. Google has over 2,000 categories, and selecting the one that most accurately describes a business’ activities will increase the chances of it ranking in local searches for its product or service. It’s essential that the contact information exactly matches what appears on your client's website because a mismatch can be meaningfully damaging to local SEO results.Īnother field that is often completed in a hurry, with detrimental effects to local SEO rankings, is the category. The basic business information that should be included in Google Business Profile management includes its name, address, website, phone number, description, category, and attributes. This way, you’ll be able to offer ongoing listing management. In the process, you can also add your agency or business as an owner with all permissions to manage the profile. There are several ways to do this, including by postcard, phone number, or email. If it was set up by somebody else, such as a fan or customer, it will need to be claimed. In either case, their listing almost certainly requires attention. If they have multiple locations, they may have even set up location groups for their multiple profiles. Your clients may have already set up a basic profile when they established their business, or a third party may have set one up on their behalf. GBP is certainly one of the most important listings, but local businesses should have up-to-date, matching listings across a range of websites for optimal local SEO performance. ![]() A good way to position Google Business Profile management is as part of a complete listings management service. ![]()
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